The Global Research Conference on Marketing and Entrepreneurship runs 29-31 July 2026 at the University of Canterbury Business School - its first time in the Southern Hemisphere.
The 2026 Global Research Conference on Marketing and Entrepreneurship (GRCME) is held at the University of Canterbury Business School in Christchurch from 29 to 31 July 2026, with an associated Doctoral Consortium on the morning of 29 July and a Journal of Product Innovation Management Paper Development Workshop on 1 August. The organisers confirm the 2026 conference runs in a hybrid format, and, per the American Marketing Association's event listing, it is the first time the long-running conference has been hosted in the Southern Hemisphere.
GRCME is a long-standing academic conference in the entrepreneurial-marketing field, run in association with the American Marketing Association's Entrepreneurial Marketing Special Interest Group (EMSIG). The 2026 edition is co-chaired by Fabian Eggers of Menlo College and Sussie Morrish of the University of Canterbury, with the University of Canterbury Business School as host. A conference programme and call for papers are published on the organisers' site.
The conference is a research forum for marketing and entrepreneurship academics, including a doctoral consortium for PhD candidates. It is held on the University of Canterbury's Ilam campus in western Christchurch, rather than a central-city convention venue; the organisers say a list of conference hotels was to be published ahead of the event. As an academic meeting run partly in hybrid form, its in-person footprint is more contained than a large trade congress, with the Christchurch Airport-to-campus corridor the main arrival point for international delegates.
Bringing an established international academic conference to Christchurch for the first time in the Southern Hemisphere is a modest but meaningful piece of academic-conference business for the city and the University of Canterbury. Hybrid academic meetings like GRCME sit at the smaller, specialist end of the MICE spectrum, but they extend a destination's reach into international research networks and can seed repeat scholarly visits.
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