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AIME rebrands

MICE editorial — 27 August 2026 AU

The Asia Pacific Incentives and Meetings Event (AIME) has unveiled a new brand identity, with a logo inspired by Melbourne's floral emblem, the paper daisy, recreated in stylised letters that also spell out AIME, in a more vibrant shade of blue. The show is owned by Melbourne Convention Bureau and run by Talk2 Media and Events, and draws more than 5,000 attendees a year.

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