Journal
Editorial deep dive

Major events making global opportunities in Melbourne

MICE editorial — 02 September 2026 AU

Melbourne Convention Bureau CEO Julia Swanson says the city's major-events calendar — including the Australian Open, Formula 1 Grand Prix and the first NFL regular-season game in Australia — is increasingly being leveraged to win business events, incentive groups and international collaboration, anchored by the two-week Melbourne Global Exchange programme (31 August to 11 September 2026).

More from the Journal

All journal