Brown Bread is a full-service agency based in Ōtautahi Christchurch, working nationally across brand strategy, communications, philanthropy and events. It describes itself as having been born out of the Christchurch earthquakes, and states it was the third business in Aotearoa to gain B Corp certification, some ten years ago.
For event planners, Brown Bread is not a supplier of hardware or on-site infrastructure. It is engaged at the strategic and management end — concepting an event, building a sponsorship proposition around it, running an awards programme, or delivering a brand activation as part of a wider campaign.
### Services relevant to MICE
The agency groups its offer into several areas. Its Events and Activations practice covers concept development and modelling, event management, and sponsorship strategy and activation. Brown Bread also positions itself as an awards specialist, offering programme and criteria development, judging processes and facilitation, and online entry portals and systems — the back-end work behind an awards night, as distinct from the production of the evening itself.
Supporting services include brand and campaign strategy, in-house creative and design, PR, digital marketing, media buying and partnerships, content creation, social media and website development. It also lists talent management, philanthropy consultation, CSR strategy and activation, stakeholder relations, and brand and event audits.
### Track record
Brown Bread is the agency behind the Kiwibank New Zealander of the Year Awards Ngā Tohu Pou Kōhure o Aotearoa, and works with The Arts Foundation Te Tumu Toi and the crowdfunding platform Boosted — both of which have dedicated staff within the Brown Bread team. Other work published on its site includes Kiwibank, One New Zealand Stadium, Te Rūnanga o Ngāi Tahu, Ngāi Tahu Tourism, Christchurch Art Gallery Te Puna o Waiwhetū, Objectspace, Te Tuhi, Māia Health Foundation, Banqer and Black Estate. The bias of the portfolio is clear: arts, philanthropy, iwi and social-good organisations alongside corporate clients.
### Team
The agency was co-founded by Jo Blair and Alistair Blair. Jo Blair is a Director and Peg Morgan is Agency GM. Events work is led by Libby Vincent, who holds a combined New Zealander of the Year Programme Manager and Events Manager role, supported by a MarComms and Events Coordinator. The published team runs to roughly 17 people across the agency, the Arts Foundation and Boosted.
Brown Bread can be reached at info@brownbread.co.nz. Browse comparable listings under event suppliers.
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