ExpoCentric (Expo Centric Pty Ltd) is a full-service experiential agency and exhibition stand builder headquartered in Sydney, with its head office and factory at Rydalmere. It was founded in 2009 by Stan Kruss, who started the business after observing waste and unnecessary cost in the way exhibition stands were built. The company states it has over 90 employees worldwide, more than 17 years of experience as a brand experience agency, and has completed over 5,000 connected activations.
### Services
ExpoCentric's exhibitions offer covers custom exhibition stands, package stands and booths for smaller budgets, portable walls and room dividers, virtual exhibitions, its Showstopper product, and AV equipment. Its events work spans corporate events, conferences, roadshows and outdoor events, and its retail work includes shopping centre activations, point-of-sale design and kiosks. The company positions itself as delivering end-to-end event marketing strategy, from creative and fabrication through to installation, and it has in-house web developers, programmers and animators producing immersive and interactive AV including augmented reality and touchscreens.
### History and capability
The company's published timeline records several capability milestones. In 2010 it adopted the Belgian Aluvision modular framing system as its build method; in 2011 it brought manufacturing in-house for end-to-end control; in 2012 it moved to larger premises at Lane Cove and again in 2017 to Rydalmere; in 2018 it brought LED screens in-house and extended its stand offering to Europe; and in 2021 it launched a sister brand, Exhibit Central, supplying standalone portable and modular display products. Its distribution partners are Aluvision, AirClad portable event structures and the Optimus expandable mobile showcase.
### Awards
ExpoCentric's published recognition includes World Exhibition Stand Awards Gold for PACCAR and two Silvers for Beach Energy and INPEX; World Exhibition Resilience Awards Silver for Temperzone Virtual Reality and Platinum for Best Pivot with Lite-Desk; a Portable & Modular Award in 2020 for Laminex; and a Spice Hot 100 listing. Founder Stan Kruss has been recognised through Anthill 30 Under 30 in 2012 and 2013, BRW Fast 100 and Anthill Smart 100 in 2014.
### Relevance for event organisers
For exhibition and conference organisers, ExpoCentric sits at the custom end of the market: bespoke stands for major exhibitors, conference and roadshow environments, and brand activations where interactive technology and LED are part of the brief. Exhibitors with recurring show programmes are a natural fit given the reusable modular framing and in-house manufacture, while its Exhibit Central arm covers smaller portable requirements. Organisers and exhibitors engage the company through its contact form or by email to start a project brief.
Details
Markets served