Will Organise Pty Limited is a Professional Conference Organiser (PCO) based on the Central Coast of New South Wales, operating from Gosford. The company states it has been working in the meetings and business events industry since 1999, starting locally and building a reputation across the Hunter region, greater NSW and beyond, and it describes itself as multi-award-winning. It works with Australian and Asia-Pacific organisations, and its stated specialisation is association conferences.
### Services
Will Organise offers full conference management from early planning through to on-site delivery and post-event reporting. The published service list covers strategic planning, venue sourcing and management of the request-for-proposal process including site visits, registration solution selection and build, presenter and speaker management, branding and design, marketing strategy, sponsorship and exhibition sales, and event technology spanning virtual, hybrid and in-person delivery, including staging, lighting and sound.
Beyond the delivery elements it also handles budgeting and financial oversight, venue and supplier management, on-site operations, and association secretariat services. The company frames its role as taking care of detail, governance and logistics so that client organisations can concentrate on members, stakeholders and content, and it emphasises strong systems, careful risk management and the use of event technology.
### Scale and approach
This is a small, senior team rather than a large agency. It is led by Director Alicia Smith, supported by conference managers and coordinators including Chloe White, Liz Hart, Olivia Starr, Phebe Vandermast and Molly Sansom. The company says it deliberately works with a limited number of clients so each event receives full attention, and it points to its level of repeat business as evidence of service quality. It tailors its approach to each client's goals, structure and resources, working on both large national events and smaller specialist meetings.
### Track record
Client relationships evidenced by published testimonials include Romance Writers of Australia, the Society for Paediatric Anaesthesia in New Zealand and Australia (SPANZA), Locate Conferences Australia, and theNAC, a biannual anaesthetic meeting based in Newcastle for which Will Organise has been the PCO since the conference began in 2012.
### Relevance for event organisers
For associations, learned societies and professional bodies planning an annual scientific meeting or national conference, Will Organise is a full-service PCO option covering the entire event lifecycle, including the financial and secretariat functions that volunteer committees often struggle to carry. Committees typically engage the company at the strategy and venue-sourcing stage, contacting the team by phone or email to discuss scope before appointment.
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