ANZMAC 2026

ANZMAC 2026, the annual conference of the Australian and New Zealand Marketing Academy, runs from 30 November to 2 December 2026 at the Cordis Hotel on Symonds Street in central Auckland, with a Doctoral Colloquium at Massey University's Auckland campus over the preceding days (27 to 29 November). The 2026 edition is hosted by Massey University and carries the theme "Marketing in the Age of Plenty?", asking what happens to markets, competition and consumer choice when technology creates an appearance of abundance.

The programme spans 17 academic tracks, keynote speakers, the Doctoral Colloquium and the 3rd IMM Summit, with a gala dinner closing the event at the Cordis on 2 December.

Who runs it

ANZMAC is the peak body for marketing academics across Australia and New Zealand. Alongside its flagship conference it runs the Doctoral Colloquium, special interest groups and awards, and publishes the Australasian Marketing Journal. The conference series is long established and moves between host universities each year; the 2019 edition in Wellington was the 21st in the sequence. Massey University carries hosting duties for 2026.

Who it's for

The audience is marketing academics, doctoral researchers and industry practitioners from the region and beyond. The 2019 conference drew more than 300 attendees, and the format mixes refereed papers across the 17 tracks with keynotes, the doctoral programme and the IMM Summit, giving the event a sizeable multi-day footprint of researchers moving between sessions.

The venue

The main conference and gala dinner are confirmed at the Cordis Hotel Auckland, 83 Symonds Street, on the edge of the CBD. The Cordis is one of Auckland's major conference hotels, with 18 event spaces and the Great Room, one of New Zealand's largest pillarless ballrooms, which has hosted dinners for up to 800 guests. As a full-service hotel the Cordis offers delegates on-site accommodation and catering in one building, with the doctoral sessions a short trip away at Massey University's Auckland campus. Its central Symonds Street position keeps delegates within easy reach of the university district, CBD hotels and public transport.

Why it matters for NZ MICE

A 300-plus-delegate, multi-day academic congress held across a CBD conference hotel and a university campus is a solid piece of business-events activity for Auckland, bringing international and trans-Tasman researchers into the city for close to a week in late spring. It is a recurring, rotating conference, so securing a New Zealand hosting year channels delegate accommodation, catering and social-programme spend into the local market.