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Editorial deep dive

BESydney declares record result

MICE editorial — 07 October 2026 AU

Sydney's business-events bidding body BESydney won 104 events for the city in the past financial year — 61 international incentives, 41 international conferences and two national conferences — expected to draw 77,000 delegates and generate an estimated $345 million in direct expenditure, led by the technology/AI and health and life sciences sectors.

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