The Marketing Association's Brand Summit 2026 runs 15 October 2026 at the Grand Millennium Auckland, a full-day conference of local and international brand keynotes and case studies.
The Marketing Association's Brand Summit 2026 is a full-day conference set for 15 October 2026 at the Grand Millennium Auckland, running 9:00am to 5:00pm. Per the organiser, the day gathers local and global brands "to share what's really working and what's not in brand building right now," with behind-the-scenes stories from major campaigns and trends shaping brand marketing.
The summit is organised by the Marketing Association, described on its own site as a New Zealand not-for-profit that represents the marketing industry and delivers events and training nationwide. The MA runs a broad calendar of conferences, meetups and awards, and lists Brand Summit 2026 in its official upcoming-events schedule as a Conference in Auckland.
The audience is brand and marketing professionals. The organiser's published programme is substantial and speaker-led, spanning international and Kiwi voices: an opening international keynote from Firdaous El Honsali (CMO, Noli), an IKEA keynote from Erin Falconer (Head of Marketing ANZ), loyalty research from Ben Goodale (Quantum Jump), a Two Dudes case study with co-founder Tomas Tappin, a fireside chat on the Alternative Commentary Collective with Jeremy Wells and Mike Lane (moderated by NZME's Shayne Currie), sessions from TRA on solo living, and a closing Titanium Lion case study from Mim Haysom (Suncorp Group Australia) and Andy Fergusson (Leo Australia).
The confirmed venue is the Grand Millennium Hotel at 71 Mayoral Drive, on the corner of Vincent Street, Auckland, in the central city. As context for out-of-town attendees, the organiser notes Grand Millennium Auckland is offering an accommodation discount to summit delegates. The central Auckland location places the event within the city's main business and hotel district, walkable from the CBD.
Brand Summit sits within the Marketing Association's established portfolio of national industry events, and its 2026 edition draws a mix of international and domestic senior marketers to an Auckland conference venue. For the New Zealand business-events sector, it is a recurring, association-run professional conference that keeps a full-day corporate audience in the central Auckland hotel market.
Cited links supporting this report.
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