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The East Coast Farming Expo 2027

MICE editorial — 07 November 2026 Wairoa Tier B

A two-day agricultural exhibition and seminar event in Wairoa for the East Coast and Hawke's Bay farming sector, run by the Wairoa Community Development Trust and scheduled for 17-18 February 2027.

The East Coast Farming Expo 2027

The East Coast Farming Expo returns to Wairoa on Wednesday 17 and Thursday 18 February 2027, continuing an annual run of two-day events built around interactive exhibits and a practical seminar programme for the region's sheep, beef and primary-industry farmers.

Who runs it

The expo is powered by the Wairoa Community Development Trust, with David Martin as event director and founder and Sue Wilson as event manager, according to the organiser's own site.

Who it is for and the programme

The event targets East Coast and Hawke's Bay farming communities and the agribusinesses that serve them, pairing trade exhibits with seminars from industry figures. The 2026 edition, per the organiser, featured speakers including the Prime Minister's chief science advisor Dr John Roche and agribusiness accountant Pita Alexander, alongside a Whenua Optimisation session, cadet and station challenges and a mid-week Property Brokers Evening Muster.

Venue and delegate movement

The expo is staged in Wairoa; its 2026 edition was held at the Wairoa Race Course, and earlier editions ran at the Wairoa A&P Showgrounds, though the 2027 save-the-date does not yet name a confirmed venue. Wairoa sits on State Highway 2 between Napier and Gisborne, roughly a 1.5 to 2 hour drive from either centre, so most delegates and exhibitors travel in by road; accommodation is concentrated in Wairoa township itself, with larger hotel inventory in Napier/Hastings and Gisborne for overflow.

Why it matters in NZ MICE

The expo is one of the few dedicated agricultural business events anchored in a smaller East Coast centre, giving the primary sector a regional gathering point and delivering visitor spend into Wairoa during the February shoulder period.

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