We Are Phoenix

About this business

We Are Phoenix (trading as Phoenix) is a professional conference organiser (PCO) and event marketing agency based in South Melbourne, delivering conferences, incentives and brand experiences across the Asia-Pacific region and beyond. The agency has been operating for more than a decade with what it describes as a human-centred approach, and the Melbourne Convention Bureau lists it as a business events supplier partner.

Services

Phoenix offers end-to-end event management rather than a single discipline. Its published service lines cover:

• Professional conference organising - program structure, early planning, live delivery and delegate experience for leadership summits, industry conferences and large internal events
• Incentives - bespoke reward and recognition travel programmes, delivered locally as well as at destination
• Travel and guest services - delegate travel, logistics and guest management
• Activations - live brand activation in public and event environments
• Creative design - an in-house studio handling brand expression, storyboarding, rendering and production
• Exhibitions, boutique and bespoke events, virtual events and webinars
• Partner, acquisition and sponsorship management, plus digital marketing and content creation

How they work

A few operational details are useful when assessing the agency:

• Registration and delegate management runs on EventsAir, supporting multi-day agendas, breakout selection, confirmations, on-site check-in, awards pre-campaigns and gala table seating allocation.
• Conference brand themes are developed as distinct event identities separate from the client's corporate logo - covering naming, visual language, tone and touchpoints. Phoenix names ASUS, Afterpay, Talent, WeMoney and Energy Exemplar as organisations it has done this for.
• Awards ceremonies and gala experiences are delivered in-house, including stage design, production, run sheets and award flows.
• The agency states it applies transparent budget management, risk management and compliance/public safety planning, and sustainable or responsible sourcing where appropriate.
• Phoenix states its specialist sectors are technology, financial services, automotive, professional services and membership organisations, and that it prepares incentive programme ROI scenarios and compliance notes to support budget justification.

Track record

Published project work includes the ASUS APAC Partner Summit in Sydney (a modular immersive demo zone with LED, suspended product displays and a live activation, for 300 delegates from 15 APAC countries), the Thermomix global incentive programme for APAC covering over 2,500 consultants, TalentFest '24 on K'gari, the WISE Employment national conference and gala for 900-plus staff across Melbourne, the WeMoney Financial Wellness Summit, the Business Events Sydney Global Ambassador Dinner 2024, a Lamborghini dealer incentive programme, and a Ford Formula 1 Australian Grand Prix experience. Testimonials on the site are attributed to WISE Employment, Michelin APAC and Afterpay.

Awards

Phoenix reports 35 industry awards and nominations. Recognitions it lists include EMA APAC Awards - Event Organiser of the Year 2025 and commendation as Best Event Organiser APAC 2025, MEA Awards - Event Agency of the Year VIC (2021 and 2022) and Virtual Event of the Year VIC (2021 and 2022), two state awards and seven national nominations at the Australian Event Awards 2025, and a Driven X Design Event Experience win. It was also named 2023 Corporate Event Management Company of the Year.

For event organisers

Phoenix is a full-service PCO option for organisations running conferences, incentive programmes or roadshows into Australia and the wider APAC region. The combination of PCO discipline, an in-house creative studio and incentive travel capability means a single agency can carry a programme from concept and event branding through registration, production and post-event reporting. Corporates in New Zealand planning an Australian or trans-Tasman conference, dealer summit or incentive should note the agency services clients globally and maintains destination bureau relationships in both Melbourne and Sydney.

Browse more event services.